When starting out in business, most people’s priority is to start trading as quickly as possible so they can start generating revenue. And let’s face it, launching a startup is a tough gig – there are a million demands on your energy and time. Pinpointing your purpose might sound like marketing jargon that you don’t have time for when you’ve got suppliers to meet and contracts to sign. But believe us, taking the time to nail this down from the outset will save you many headaches later on. Otherwise you could soon find that you’re travelling down the wrong path, you’re attracting the wrong type of clients and your business actually isn’t what you set out to do. Here’s how you can avoid this and win more of the customers you actually want. Continue Reading
People sometimes forget the storytelling ability of photos. It’s easy to assume the only way to put your brand across visually is with a slick product shot or an eye catching logo. But if this is your attitude you’re missing a trick. Photography should be a central part of your brand strategy and the way you use your photos is key. If you make your brand into a story, it’s easier for customers to connect with who you are and what you’re doing. Here’s our guide to how…
Jay Z might have 99 problems, but his bank balance certainly isn’t one of them. Neither is his musical or business reputation. As one of the most successful musicians and businessmen of our time, surely we can all learn a thing or two from him when it comes to our own brands and success stories. So this is our guide to having a Hey Tuesday State of Mind, a la Jay Z!
If you’re following the Hey Tuesday blog, there’s a good chance that you might be thinking about starting up your own business and escaping the daily 9 – 5 grind. I’m featured in a double page spread in the fabulous Psychologies magazine this month talking about how I set up Hey Saturday (sister site to Hey Tuesday), the world’s first and coolest dating photography business.
Don’t get us wrong, working from home rocks and there are lots of positives. But we’d be lying if we didn’t admit that there are a few disadvantages too, like less interaction with people, less distinction between your work and personal life, and fewer perks like paid lunch breaks. The good news is there are some ways to stay sane and happy as a home worker – here are a few of them.
If you want to have a kick ass social media strategy which drives traffic to your website, brings in new clients and builds your brand, you’d better start taking your visuals seriously. Photography should be a key part of your social media marketing. Here are some Do’s and Don’t’s to make sure you’re getting it right online.