Ah networking! As self employed and freelance people, it’s something we know we’ve got to get to grips with. But if, like us, you find walking into a room full of business people a little daunting, follow our top tips to networking success.
Ok so we’re not all going to come up with something as unique and world famous as Harry Potter, but what can we learn from J.K. Rowling’s approach to business and marketing? Here are four key things that Rowling has done amazingly well, that we might be able to incorporate into our own brands and business journeys.
Whether they’re creating airlines or lingerie, today’s top business leaders all have one thing in common: they have mastered the art of self-marketing and personal branding. Your personal brand is what makes you unique and can be summed up with the words and phrases your customers and colleagues would use to describe you and what you stand for. To help you figure out what your personal brand is and whether it could do with sharpening up, we’re going to take a look at some famous entrepreneurs and their personal brands… Continue Reading