Ah networking! As self employed and freelance people, it’s something we know we’ve got to get to grips with. But if, like us, you find walking into a room full of business people a little daunting, follow our top tips to networking success.
Ok so we’re not all going to come up with something as unique and world famous as Harry Potter, but what can we learn from J.K. Rowling’s approach to business and marketing? Here are four key things that Rowling has done amazingly well, that we might be able to incorporate into our own brands and business journeys.
Whether they’re creating airlines or lingerie, today’s top business leaders all have one thing in common: they have mastered the art of self-marketing and personal branding. Your personal brand is what makes you unique and can be summed up with the words and phrases your customers and colleagues would use to describe you and what you stand for. To help you figure out what your personal brand is and whether it could do with sharpening up, we’re going to take a look at some famous entrepreneurs and their personal brands… Continue Reading
Is working for yourself really all it’s cracked up to be? And is working for someone else really all that bad? We bet whichever camp you fall into, you’ll have a strong view on this. And if you’re someone who’s considering jumping the fence and joining the other side, you need to know the full facts before you do! So..entering the ring for five rounds, here we go…ding ding! Continue Reading
After achieving pop success in the 90s as part of indie girl band Kenickie, Lauren Laverne spent a few years under the radar before reinventing herself over the last decade as a successful broadcaster, radio presenter and digital entrepreneur. As well as her regular daytime slot on BBC 6 Music, Lauren presents on TV, including as part of the BBC Glasto coverage. She is now also co-founder and broadcast director at The Pool, a new wave, softly feminist online women’s mag aimed at time stretched women and tackling topics including the realities of womanhood, fashion and social justice. So what can we learn from this multi skilled polymath? And what inspiration can we take for our own careers, startups and entrepreneuring journeys?Continue Reading