Ok so we’re not all going to come up with something as unique and world famous as Harry Potter, but what can we learn from J.K. Rowling’s approach to business and marketing? Here are four key things that Rowling has done amazingly well, that we might be able to incorporate into our own brands and business journeys.
Is the multi-hyphen career the future? We asked three entrepreneurs for their view…
Here at Hey Tuesday, we’re always talking about the importance of a personal brand. And if you have a strong personal brand, the sky’s the limit in terms of your career options. It’s no longer expected that you’ll just stick to one profession your whole life; millennials are multi-skilled and prize individualism above everything else. The idea of having multiple career strands on the go at once is no longer seen as fickle, indecisive or unreliable – it’s actually beginning to be seen as the holy grail in terms of career fulfilment. It is now common to have a ‘day job’ to pay the bills whilst exploring other career options that allow you to develop your passions, creative side or entrepreneurial flair. Hey Tuesday sought the views of three multi-hyphen career ninjas about this new trend that everyone is talking about and how to make it happen for yourself. Continue Reading
If you’ve been keeping up with our blog here at Hey Tuesday, you’ll be most likely aware by now that to get ahead in business you need a kick ass personal brand. So we thought we’d get some tips and advice from someone who has absolutely nailed their personal brand (with a little help from Hey Tuesday!) and is out there winning clients because of it. Laura Yates is a relationship coach who helps people bounce back after breakups and heartbreak. She does this via personal coaching, events, her blog and other online content. Laura sat down with Hey Tuesday to give us her insight on personal branding… Continue Reading
When we first say to friends and colleagues that we plan to go freelance, we’re often met with a barrage of scare stories, tales of things that could go wrong, and negative forecasts about how difficult and stressful it’s going to be. But surely it can’t all be bad? There seem to be quite a few freelancers out there and some of them must be doing ok, making a living and enjoying their new found freedom. There must be some secrets to success that you only know if you’re in the know. Here are a few nuggets that don’t get talked about as often… Continue Reading
When starting out in business, most people’s priority is to start trading as quickly as possible so they can start generating revenue. And let’s face it, launching a startup is a tough gig – there are a million demands on your energy and time. Pinpointing your purpose might sound like marketing jargon that you don’t have time for when you’ve got suppliers to meet and contracts to sign. But believe us, taking the time to nail this down from the outset will save you many headaches later on. Otherwise you could soon find that you’re travelling down the wrong path, you’re attracting the wrong type of clients and your business actually isn’t what you set out to do. Here’s how you can avoid this and win more of the customers you actually want. Continue Reading
People sometimes forget the storytelling ability of photos. It’s easy to assume the only way to put your brand across visually is with a slick product shot or an eye catching logo. But if this is your attitude you’re missing a trick. Photography should be a central part of your brand strategy and the way you use your photos is key. If you make your brand into a story, it’s easier for customers to connect with who you are and what you’re doing. Here’s our guide to how…