We’re not just going to tell you that you need strong images because we’re a photography agency (honest gov!…). There are numerous ways in which including strong photography in your marketing can improve your brand, drive traffic to your website, attract customers and generally make you a marketing rock star. Here are just a few of them – make sure you get in on the action.
If you’re following the Hey Tuesday blog, there’s a good chance that you might be thinking about starting up your own business and escaping the daily 9 – 5 grind. I’m featured in a double page spread in the fabulous Psychologies magazine this month talking about how I set up Hey Saturday (sister site to Hey Tuesday), the world’s first and coolest dating photography business.
If you want to have a kick ass social media strategy which drives traffic to your website, brings in new clients and builds your brand, you’d better start taking your visuals seriously. Photography should be a key part of your social media marketing. Here are some Do’s and Don’t’s to make sure you’re getting it right online.
To create an effective personal brand, everything you do to promote yourself needs to reflect who you are, the values you stand for and what it’s like to work with you. A big part of your personal brand should be your business headshots, which need to perfectly encapsulate your professional life. Here are some top tips to get you started. Continue Reading
Although we work with quite a lot of start ups, small businesses and charities, we also work with lots of people who work for themselves and need a cool, dynamic set of photos that they can use to market and promote themselves across different social media channels such as LinkedIn, Instagram, Facebook & Twitter. I’ve recently taken up Muay Thai, at a local mixed martial arts gym, and met the lovely Fiona, who runs her own business as a personal trainer. We got chatting and she decided to book us for a shoot as she wants to up her profile across social media. Now this shoot was a lot of fun. We headed down to our gym and I made her work out for real with tyres, kettle bells and boxing gloves. We wanted the shots to be as authentic as possible and believe me those kettle bells were not light ones. I love the results so much I wanted to share them on my blog. And if you’re thinking about doing a martial art, I can’t recommend Muay Thai enough. It’s not only making me physically strong, but also mentally resilient, which is critical for anyone running their own business. Continue Reading
You may not be working at your dream job right now, but given that you spend a huge percentage of your waking hours at work, it’s important to find happiness where you can during the working day. From someone who has made the move from the corporate world to working for myself, I have discovered some cool things you can do everyday to be happier at work.
Take control of your diary not the other way round
This may sound obvious but taking control of your diary so that it works for you not against you, is a great first step in being happier at work. And I’m not just talking about your work diary but your personal one too. You know those those difficult days, the ones which you’re Continue Reading