Beyonce rules all! What we learnt about marketing from this first class innovator

by Saskia Nelson on

Beyonce – one of the biggest selling musicians in history, global brand, powerful feminist icon, entrepreneur and money-making machine. There’s no question that we can all learn from this lady’s supreme marketing ability. So if you’re looking for ways to up your marketing game for 2018, look no further. Here’s how to smash it, Queen Bey style.

Feeling the overwhelm? We’ve got you covered

by Saskia Nelson on

If you’re feeling overwhelmed by your workload and don’t do something to address it, there’s only one way it’s going to end, and that’s with the ‘s’ word…stress. Now we’ve all felt a bit stressed from time to time, but left unchecked, chronic stress will have a knock on effect on everything else in your life. You’ll become less productive and your home life and even your health can suffer. Here are our Hey Tuesday tips for getting on top of your workload before it gets on top of you…

Why strong images make you a marketing rock star

by Saskia Nelson on

We’re not just going to tell you that you need strong images because we’re a photography agency (honest gov!…). There are numerous ways in which including strong photography in your marketing can improve your brand, drive traffic to your website, attract customers and generally make you a marketing rock star. Here are just a few of them – make sure you get in on the action.

How pinpointing your purpose in business can attract more clients

by Saskia Nelson on

When starting out in business, most people’s priority is to start trading as quickly as possible so they can start generating revenue. And let’s face it, launching a startup is a tough gig – there are a million demands on your energy and time. Pinpointing your purpose might sound like marketing jargon that you don’t have time for when you’ve got suppliers to meet and contracts to sign. But believe us, taking the time to nail this down from the outset will save you many headaches later on. Otherwise you could soon find that you’re travelling down the wrong path, you’re attracting the wrong type of clients and your business actually isn’t what you set out to do. Here’s how you can avoid this and win more of the customers you actually want. Continue Reading

Want to start a successful business in 30 days?

by Saskia Nelson on

If you’re following the Hey Tuesday blog, there’s a good chance that you might be thinking about starting up your own business and escaping the daily 9 – 5 grind. I’m featured in a double page spread in the fabulous Psychologies magazine this month talking about how I set up Hey Saturday (sister site to Hey Tuesday), the world’s first and coolest dating photography business.

How to use gorgeous images to build your brand presence on social media

by Saskia Nelson on

If you want to have a kick ass social media strategy which drives traffic to your website, brings in new clients and builds your brand, you’d better start taking your visuals seriously. Photography should be a key part of your social media marketing. Here are some Do’s and Don’t’s to make sure you’re getting it right online.