When starting out in business, most people’s priority is to start trading as quickly as possible so they can start generating revenue. And let’s face it, launching a startup is a tough gig – there are a million demands on your energy and time. Pinpointing your purpose might sound like marketing jargon that you don’t have time for when you’ve got suppliers to meet and contracts to sign. But believe us, taking the time to nail this down from the outset will save you many headaches later on. Otherwise you could soon find that you’re travelling down the wrong path, you’re attracting the wrong type of clients and your business actually isn’t what you set out to do. Here’s how you can avoid this and win more of the customers you actually want. Continue Reading

What it’s really like to work for yourself: the best and the worst

Ditching the rate race and becoming self employed seems too good to be true, right? No boss scrutinising your every move, no dreary office politics, no more having your milk stolen from the work fridge. But are you sure you know what you’re letting yourself in for?  Here are the best and the worst bits of life as a freelancer – things everyone who’s already taken the plunge will recognise. Written by our hotshot photographer and marketing superstar, Lauren. Continue Reading

To create an effective personal brand, everything you do to promote yourself needs to reflect who you are, the values you stand for and what it’s like to work with you. A big part of your personal brand should be your business headshots, which need to perfectly encapsulate your professional life. Here are some top tips to get you started. Continue Reading

In order to stay at the top of your professional game and reach the level of success that you want, mastering productivity seems to be critical. Have you noticed how the most successful entrepreneurs share this trait? They always seem to have more hours in the day.  Our photographer and blogger, Lauren highlights how you can too…. Continue Reading

Making a career out of your passion is one of the most challenging yet rewarding things you can do. Here are six of the best podcasts, as recommended by the Hey Tuesday crew, which feature tips for start ups and entrepreneurs so you can get inspired.

How I Built This

Want to hear how some of the most successful entrepreneurs of recent years made their dreams a reality? Featuring business megastars such as the founders of Instagram and AirBnB, this podcast lets you hear from the horse’s mouth what’s really involved when building a successful start-up. Subscribe here.

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This first appeared here on Huffington Post

I’m into my third year of running my own business, Hey Saturday, and have recently launched a sister company, Hey Tuesday, and a lot of people have been asking me where I got the courage from to strike out on my own and work for myself.

I was pretty scared of giving up a good, steady income to be honest – just like everyone else – and that fear wouldn’t go away. But, I noticed my desire to work for myself wouldn’t go away either, in fact it was growing.

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