A great personal brand can help you make better connections, secure more clients, get a better job, get more industry recognition and more. Millennials have brought a different perspective to working life and see themselves very much as a brand; something unique – they’re not asking themselves why companies should hire them, they’re asking: “is this company good enough to attract my brand; why should I work with them?” Here are some top Hey Tuesday tips to get yourself a personal brand that works for you.   

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Beyonce – one of the biggest selling musicians in history, global brand, powerful feminist icon, entrepreneur and money-making machine. There’s no question that we can all learn from this lady’s supreme marketing ability. So if you’re looking for ways to up your marketing game for 2018, look no further. Here’s how to smash it, Queen Bey style.

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If you’re feeling overwhelmed by your workload and don’t do something to address it, there’s only one way it’s going to end, and that’s with the ‘s’ word…stress. Now we’ve all felt a bit stressed from time to time, but left unchecked, chronic stress will have a knock on effect on everything else in your life. You’ll become less productive and your home life and even your health can suffer. Here are our Hey Tuesday tips for getting on top of your workload before it gets on top of you…

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Feeling in control at work reduces stress and anxiety and helps you to perform at the top of your game. So, to help you feel happier by being completely on top of your diary, documents and even your business travel, we have compiled the must-have apps for today’s busy, working professional.

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When starting out in business, most people’s priority is to start trading as quickly as possible so they can start generating revenue. And let’s face it, launching a startup is a tough gig – there are a million demands on your energy and time. Pinpointing your purpose might sound like marketing jargon that you don’t have time for when you’ve got suppliers to meet and contracts to sign. But believe us, taking the time to nail this down from the outset will save you many headaches later on. Otherwise you could soon find that you’re travelling down the wrong path, you’re attracting the wrong type of clients and your business actually isn’t what you set out to do. Here’s how you can avoid this and win more of the customers you actually want. Continue Reading

What it’s really like to work for yourself: the best and the worst

Ditching the rate race and becoming self employed seems too good to be true, right? No boss scrutinising your every move, no dreary office politics, no more having your milk stolen from the work fridge. But are you sure you know what you’re letting yourself in for?  Here are the best and the worst bits of life as a freelancer – things everyone who’s already taken the plunge will recognise. Written by our hotshot photographer and marketing superstar, Lauren. Continue Reading