If you want to have a kick ass social media strategy which drives traffic to your website, brings in new clients and builds your brand, you’d better start taking your visuals seriously. Photography should be a key part of your social media marketing. Here are some Do’s and Don’t’s to make sure you’re getting it right online.

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What it’s really like to work for yourself: the best and the worst

Ditching the rate race and becoming self employed seems too good to be true, right? No boss scrutinising your every move, no dreary office politics, no more having your milk stolen from the work fridge. But are you sure you know what you’re letting yourself in for?  Here are the best and the worst bits of life as a freelancer – things everyone who’s already taken the plunge will recognise. Written by our hotshot photographer and marketing superstar, Lauren. Continue Reading

Successful entrepreneur Rebecca Perkins: “my brand image is strong thanks to Hey Tuesday.”

At Hey Tuesday, we know that visual identity is a crucial part of becoming a successful business owner, and we’re not just talking about a logo. Your visuals form a vital part of your overall brand, and that includes your business headshots. We caught up with Rebecca Perkins, The Midlife Coach, to find out how important photography has been to her brand image, as well as her top tips for business success. Continue Reading

Are you one of those people who’s joined LinkedIn, got some contacts, but doesn’t really know what to do next? A decent LinkedIn strategy can help you connect with potential clients and employers as well as helping to build your personal brand. Here are our top tips for becoming a LinkedIn ninja.

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So you’ve built a great start up, created a new product or come up with a great idea. The challenge now is to make sure everyone‘s talking about it, and crucially, for the right reasons. Can you hand on heart say you are doing all of these tips right now in your business? If you are then we salute you, brand guru!

Be customer focused

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If you’ve reached the point where you’re ready to scale up your start-up, firstly – get you! You’ve come along way already and we know it’s been anything but easy to get to this point. You’ve been moving heaven and earth to get this thing off the ground, and that’s why anxiety amongst entrepreneurs, business owners and start ups is all too common. Here are four tasty tricks to help you manage while you scale up. Continue Reading